Folge Developments in b2b sales: How to cope with change - with Christoph Rösler, Director of Venture Development & Sales | PAP#055 des Project A Podcast Podcasts

Developments in b2b sales: How to cope with change  - with Christoph Rösler, Director of Venture Development & Sales | PAP#055

Über Folge Developments in b2b sales: How to cope with change - with Christoph Rösler, Director of Venture Development & Sales | PAP#055

Sales in the b2b sector have undergone significant changes in the last three to five years. On the one hand, new channels such as Linkedin have proven to be valuable for digital lead generation. On the other, the availability of information online has significantly affected the buying behavior of customers - people don't want to be approached proactively. This means that a switch in the acquisition process between the digital self-service channels and one-to-one personal conversation with your customer is not only challenging but also necessary.

Listen to Christoph Rösler, Director of Venture Development & Sales at Project A, and Florian Heinemann, General Partner at Project A, dive deep into the merging of marketing and sales in the customer journey and whether traditional sales still have a role in the modern b2b sector.

Guest: Christoph Rösler, Director of Venture Development & Sales

Host: Florian Heinemann, General Partner at Project A

Language: English

RSS Feed:  http://project-a.libsyn.com/rss

 

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

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