127 - PR For Startups with Carl Kronika
Carl Kronika is the 19-year-old founder of Copus. Copus is a leading PR agency, specialized on startups, in the Nordics and in Europe. Copus has around 10 employees and helps startups from all over to build up their PR strategy.
Carl and I talk about
- the upsides of PR
- when to start PR as a general topic in a company
- how and when you can approach journalists for PR
- how to build relationships with journalists and PR people
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