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The SMART way to set objectivesThis book is a practical and accessible guide to understanding and implementing the SMART criteria, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the 5 criteria that make up the SMART method (Specific, Measurable, Attainable, Realistic and Time-Bound) • Follow the steps and ask the right questions in order to always set objectives that are achievable • Apply the model in many different areas, including project management, marketing and personal development.